The South Korea health supplements market is poised for substantial expansion due to increasing health awareness, an aging population, and the proliferation of e-commerce platforms. According to Expert Market Research, the market was valued at USD 5.45 billion in 2024 and is projected to grow at a CAGR of 5.20% during 2025–2034, reaching USD 9.05 billion by 2034.
South Korea Health Supplements Market Size
The surge in demand for nutritional products that support immunity, weight management, and chronic disease prevention is reshaping the dietary supplement landscape in South Korea. Consumers are prioritizing clean-label, plant-based, and functional ingredients. Additionally, Korea’s well-developed healthcare system and government-backed nutrition awareness initiatives are encouraging proactive health management among all age groups.
The market is seeing strong adoption among the geriatric population, which continues to grow as South Korea has one of the highest aging rates among OECD countries.
South Korea Health Supplements Market Share
Offline retail channels such as health food stores and pharmacies still hold the dominant market share. However, online platforms are rapidly expanding due to the convenience and product variety they offer, particularly in urban regions.
Tablets and capsules are the most commonly purchased forms, but gummies and powders are gaining popularity among younger consumers seeking convenience and improved taste.
South Korea Health Supplements Market Growth & Trends
Key growth drivers include:
A rising geriatric demographic focused on bone, joint, and cardiovascular health.
Increased consumer interest in probiotics and digestive health products.
Emergence of clean-label, non-GMO, and organic supplements.
Strong government support for health and wellness campaigns.
Growth in K-beauty and wellness trends, pushing demand for supplements targeting skin, hair, and beauty health.
South Korea’s high internet penetration has led to a boom in online health supplement sales, particularly through mobile-first platforms. According to Wikipedia, dietary supplements are products intended to supplement the diet and provide nutrients that may otherwise not be consumed in sufficient quantities.
South Korea Health Supplements Market Case Studies & News
Recent developments that highlight the dynamic nature of the market include:
Amway Korea expanding its Nutrilite product line with personalized health offerings.
DSM Nutritional Products AG partnering with local manufacturers to increase its footprint in Asia.
Herbalife Korea launching specialized formulas targeting immunity and gut health.
Biovea and Asianwhiteskin building strong D2C (Direct-to-Consumer) presence in skincare nutrition.
These innovations show the integration of global R&D capabilities with local health preferences, offering personalized nutrition at scale.
South Korea Health Supplements Market Analysis
The market is moderately fragmented, with both domestic and international brands competing on product innovation, quality, and branding. Regulatory standards enforced by the Ministry of Food and Drug Safety (MFDS) ensure product safety and compliance, increasing consumer trust.
Foreign players often collaborate with Korean firms for distribution and local compliance, while local startups leverage consumer insights to develop niche health-focused products.
South Korea Health Supplements Market Segmentation
By Ingredients:
Vitamins
Botanicals
Minerals
Protein & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others
By Form:
Tablets
Capsules
Soft gels
Powders
Gummies
Liquids
Others
By Application:
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Diabetes
Others
By End User:
Infants
Children
Adults
Pregnant Women
Geriatric
By Mode of Purchase:
OTC (Over-the-Counter)
By Distribution Channel:
Online
Offline
South Korea Health Supplements Market Key Players
Leading companies shaping the South Korea health supplements landscape include:
DSM Nutritional Products AG
Asianwhiteskin
Biovea
Amway Corp.
Abbott
Herbalife Nutrition Ltd.
NOW Foods
Nature's Bounty
DuPont de Nemours, Inc.
Glanbia plc
These companies are actively investing in formulation technologies, e-commerce infrastructure, and consumer education to expand their market presence.
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